Responsibilities

• Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture.
• Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and WhatsApp.
• Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages.
• Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning.
• Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes.
• Lead high-quality day-to-day use of Braze, WhatsApp and HubSpot across campaign builds, journeys, reporting and optimisation.
• Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks.
• Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets.
• Provide concise, decision-ready regular reporting that makes performance, insight, impact, risks and next steps clear.
• Lead cross-functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement.

Requirements

• 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology
• Hands-on experience across email, push, in-app messaging and WhatsApp; SMS experience is useful
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable
• Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes
• Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements
• Ability to translate data into clear recommendations, prioritised actions and measurable outcomes
• Experience managing complex cross-functional work across teams, markets or stakeholder groups
• Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences
• A bachelor's degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience
• A mindset focused on seizing opportunities and moving with urgency

Preferred

• SMS experience is useful
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable

Benefits

• Flexible work schedule plus Summer Fridays (workday ends at 3 pm)
• 25 days holiday, plus an extra day for your birthday
• A benefits and wellness scheme
• Private medical care
• Paid volunteering days
• Professional development
• Work anniversary celebrations, including extra annual holidays, and luxury gifting
• Happy Hours and team events and activities!