Responsibilities

• Planning & Regional Ownership
• Build and deliver the regional influencer plan, aligning territory strategy with global campaign priorities.
• Manage regional budgets, ensuring spend is planned, approved, and delivered effectively.
• Own influencer partnerships up to £50k annually and all micro-influencer deals, escalating larger investments where required.
• Anticipate key seasonal moments, ensuring clear direction, briefs, and timelines for the team.
• Monitor budget, performance, and delivery risks, proactively addressing issues before they impact execution.
• Regional Performance
• Own regional influencer marketing performance against agreed OKRs, including roster growth, activation quality, compliance, and commercial impact.
• Maintain a strong, proactive talent pipeline and oversee influencer recruitment, retention, and development.
• Execute global campaigns within the region while ensuring local relevance and cultural alignment.

Requirements

• Essential Criteria:
• Proven experience managing a team and delivering influencer or creator marketing performance within a defined market or region.
• Strong talent instincts; able to assess a creator portfolio, manage renewals, and make clear commercial decisions.
• Commercial confidence; comfortable building a budget plan, owning spend decisions, and tracking pacing throughout the season
• Clear delegator; knows what to own and what to push down, and holds their team accountable to the standard they've set.
• Strong relationship builder; with talent, internal stakeholders, and cross-functional teams.
• Able to translate global direction into locally relevant execution without losing either.
• Proactive communicator; surfaces risks, flags blockers, and brings solutions before problems escalate.
• People developer; takes genuine ownership of the growth of their team, not just their output.

Benefits

• Standard benefits include:
• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package