Corporate Marketing Manager - Sec

Salford, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 1 day ago

Job Summary

Own and deliver the Corporate customer marketing strategy while leading a high-performing team to drive retention, engagement and account growth.

  • Collaborate with Sales, Client Management, Product and Commercial teams
  • Use customer insight, data and market trends to shape activity and identify growth opportunities

Job Description

Responsibilities

  • Own and deliver the Corporate customer marketing strategy.
  • Create and execute targeted marketing campaigns that drive retention, engagement and account growth.
  • Lead account-based marketing (ABM) activity across key customer accounts.
  • Work closely with Sales, Client Management, Product and Commercial teams to maximise customer value.
  • Use customer insight, data and market trends to shape marketing activity and identify growth opportunities.
  • Lead and develop a high-performing team of marketing professionals.
  • Manage marketing budgets, performance reporting and continuous improvement activity.

Requirements

  • Strong B2B marketing experience, ideally within healthcare, insurance, financial services or another regulated industry.
  • Proven experience delivering customer marketing and account-based marketing programmes.
  • Excellent stakeholder management and influencing skills.
  • Strong commercial awareness and customer focus.
  • Experience using CRM systems, marketing automation and customer data to drive decision-making.
  • Comfortable working in a complex, matrix environment.
  • Previous experience leading and developing teams.

Benefits

  • Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.
  • 25 days holiday, increasing through length of service, with option to buy or sell
  • Bupa health insurance as a benefit in kind
  • An enhanced pension plan and life insurance
  • Annual performance-based bonus
  • Onsite gyms or local discounts where no onsite gym available
  • Various other benefits and online discounts
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Bupa

Established in 1947, Bupa's purpose is helping people live longer, healthier, happier lives and making a better world. We are an international healthcare company serving over 60 million customers worldwide.With no shareholders, we reinvest profits into providing more and better healthcare for the benefit of current and future customers. Bupa has businesses around the world, principally in Australia, the UK, Spain, Poland, Chile, Hong Kong SAR, India, Türkiye, Brazil, Mexico and New Zealand. We also have associate businesses in Saudi Arabia.

33K employees

Salaries

Senior Marketing Manager median pay in the United Kingdom

£70K/yr

Most pay falls between £60K and £80K. Based on 28 salaries.

See all Bupa salaries

Marketing Team

Median Tenure
0.8 years
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Visitors
111.5K
Traffic Source Mix
Search
44.4%
Direct
44.5%
Referral
7.4%
Social
1.9%
Paid
1.5%

Headcount Trend

Current headcount: ~32.7K
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Corporate Marketing Manager - Sec

Bupa · Salford, UK · Hybrid