Copywriter

London, UK (Unknown)

Salary Not AvailableEntry LevelFull time

Posted 7 days ago

Job Summary

Own the end to end copy across email, social, blog, and web while maintaining a distinctive brand voice, tailoring messages for platforms, collaborating with SEO, and supporting rapid, high volume workloads.

  • Lead multi channel copy and storytelling across campaigns
  • Partner with SEO and cross functional teams to align content and calendars

Job Description

Responsibilities

  • Craft engaging and original copy across all marketing channels, including email, social media, blog, and web.
  • Deliver a consistent and distinctive brand tone of voice across all platforms and touchpoints.
  • Tailor messaging to suit different digital platforms, formats, and audiences.
  • Write content for our Loyalty Programme, such as monthly competitions, event invitations and a lifestyle newsletter.
  • Collaborate closely with the SEO team to optimise copy, product and page descriptions and maintain the blog calendar in line with data.
  • Write, edit, and publish blog posts.
  • Be reactive to daily workload and last-minute requests from the wider business.
  • Handle ad-hoc direct mail and out-of-home copywriting requests.
  • Work with AI tools such as Chat GPT and Jasper to drive efficiency and automation where appropriate
  • Build strong, collaborative relationships with teams across the organisation.

Requirements

  • Strong writing fundamentals, excellent grammar, and exceptional attention to detail.
  • A strong interest in womenswear trends, digital culture, and the Karen Millen aesthetic.
  • Highly organised, reliable, and comfortable taking ownership of high-volume, deadline-driven tasks.
  • A collaborative attitude with a genuine eagerness to learn, take feedback, and develop skills within a creative team.
  • A team player with a strong collaborative mindset and a pro-active attitude.
  • Ability to work independently, manage own time effectively, and adapt in a dynamic environment.
  • A genuine interest in fashion and retail.

Benefits

  • Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
  • Discount across all brands
  • Comprehensive wellbeing package
  • Dog-friendly offices (in selected locations)
  • Ongoing learning and development with strong internal progression
  • Free season ticket loan
Debenhams Group logo

Debenhams Group

Debenhams Group is redefining the future of retail following the successful transformation of the iconic British heritage brand, Debenhams. Once bought out of administration, Debenhams has emerged as Britain's leading online department store, built for the future and primed for rapid growth. We’ve cultivated a vibrant community of brands, engaging millions of consumers, and we’re just getting started. Our Vision: 'Fashion. Beauty. Lifestyle. For everyone.' We aim to provide a diverse range of products that cater to all, while scaling Debenhams Group into a £multibillion GMV business, with a strong focus on profitability. The turnaround of Debenhams is the blueprint for the wider transformation of our Group. Our Youth Brands are undergoing a similar evolution, moving towards fashion-led marketplaces and adopting a leaner, more efficient operating model. As Debenhams Group, we’re embracing a new era, marked by fresh leadership, a bold strategy, and an unwavering focus on maximising value for our shareholders. With 5 core brands and our very own financial service, DebenhamsPay+, our journey is only beginning, and we are committed to leading the charge in global digital retail. With an emphasis on speed, innovation, and technology, we’re confident that our best days lie ahead.

8.9K employees (1,004 in marketing)

Marketing Team

Marketing Team Size
553 (6% of company)
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.3K
Traffic Source Mix
Search
46.3%
Direct
23.9%
Referral
16.2%
Social
12.4%
Paid
1.1%

Headcount Trend

Current headcount: ~8.9K

News about Debenhams Group

Debenhams Group logo

Copywriter

Debenhams Group · London, UK · Unknown