Content & Social Executive

Responsibilities

• Around 60% of the role will be content production, including filming, photography, video editing, copywriting, graphics and storytelling. You'll take ideas from concept through to finished content and increasingly plan and execute shoots yourself.
• Around 25% will be organic social, taking day-to-day responsibility for our Instagram, Facebook, LinkedIn and YouTube channels. You'll manage the content calendar, publish content, create Stories, engage with our community, monitor performance and learn what works on each platform.
• The remaining 15% will support the wider marketing team, including website content, customer case studies, blogs, newsletters, paid-social creative, brochures, flyers and other branded materials.
• A big part of the role is making content work harder. One customer visit shouldn't result in one Instagram Reel. A great story could become a YouTube video, several short-form edits, photography, a LinkedIn post, customer case study, paid-social creative and an email feature.
• You'll be out with our engineers and installers, visiting customers, filming real homes, photographing installations, interviewing homeowners and finding the interesting stories happening inside Adlår every week.

Requirements

• Strong creative instincts and an eye for a good story
• Experience filming and editing video content
• A good eye for photography, composition and visual detail
• An understanding of Instagram, Facebook, LinkedIn and YouTube
• Clear, natural writing skills
• Confidence speaking to customers and colleagues
• Curiosity and a willingness to ask questions
• The initiative to spot opportunities without always waiting for a brief
• Good organisation and the ability to manage your own work
• A genuine desire to develop creatively and make better work over time

Benefits

• On-site parking