Content & SEO Lead

Responsibilities

• Lead the ideation and implementation of content strategies in alignment with marketing requirements across the group
• Oversee the optimisation of content throughout all channels and touchpoints in the customer journey
• Advise the online team and wider business of search landscape changes to ensure best practice guidelines are followed
• Advise on any issues and recommendations of a technical SEO nature
• Prioritisation and delegation of content requests and related support requests
• Copywriting, proofing and editing website content to ensure quality and consistency of TOV and brand guidelines
• Regular reporting of organic KPIs to measure success
• Training and upskilling other members of the business on SEO best practices
• Use data to shape SEO and content-related decisions
• Work alongside the marketing manager to manage workload for campaign strategies

Requirements

• You have impeccable written English and experience writing high-quality original copy that aligns with brand guidelines
• You are confident in using GA4 and Google Data Studio
• You have an advanced and up-to-date understanding of SEO best practices and experience building out strategies
• Ability to prioritise SEO tasks and communicate this with stakeholders
• Familiarity with Adobe Photoshop and/or other image editing software
• Confidence with using SEO monitoring platforms (e.g., SEMRush, Screaming Frog, Google Search Console)
• You have an eye for digital design, UX and website accessibility
• You are a great communicator, able to share and lead on ideas clearly
• You are highly organised and self-motivated
• You are passionate about the outdoors and able to communicate to an audience of outdoor enthusiasts

Benefits

• Competitive salary - £32k-£37k per anum, depending on experience.
• An inclusive workplace that promotes and values diversity
• Hybrid role. 1-2 days in the office a week.
• 28 days' holiday (including bank holidays)
• 1 extra day’s holiday for every 2 years worked
• 1 day a year to volunteer for a charity of your choice
• Opportunities for development and progression
• The chance to be part of a friendly, passionate team
• You will be valued and treated as an individual in a close family-run company
• Staff discounts and access to pro deals