Responsibilities

• Converting students from initial enquiry to enrolling on their course is an essential area of the student recruitment marketing campaign.
• Our ideal candidate will be able to work across a variety of marketing channels and be able to adapt tone of voice accordingly.
• The post holder will focus on our undergraduate enquirer and applicant conversion activity for our target audience of prospective undergraduate students. This includes promotion of the York St John student experience and supporting prospective students through the application process.
• In addition, they will be involved in delivering conversion activity aimed at postgraduate students.
• Promotion and the follow up of internal and external events such as Open Days and education fairs is also a key part of the role.
• They will provide input to the planning, production and delivery of conversion activity primarily using email marketing.
• The role will also include creating web content and coordinating occasional print projects.
• They will also be expected to use performance analytics to measure the success of our conversion content, identify lessons learned and in turn use the results to inform future conversion activity.
• The Content Officer will steer our team of Student Voice Ambassadors with confidence and in line with the student recruitment marketing campaign.

Requirements

• Undergraduate degree or equivalent professional experience
• Experience of writing copy to engage a variety of target markets
• Experience of auditing, editing and reviewing existing Content
• Experience of maintaining effective working relationships with internal and external stakeholders/suppliers
• Excellent communication and interpersonal skills
• Excellent attention to detail
• Strong ability to organise own workload, deal with competing priorities and to meet deadlines