Content Marketing Manager

Responsibilities

• Own the content strategy for on-time delivery of MSC's external publications, ensuring a consistent pipeline of high-quality, customer-focused and technically relevant content.
• Develop editorial themes and content plans aligned to customer interests, industry trends and business objectives.
• Collaborate with suppliers, technical and engineering specialists, category teams and sales teams to source and create valuable written content.
• Produce a blend of thought leadership, technical guidance, customer success stories, industry insights and product-focused features.
• Manage content schedules, deadlines and stakeholder contributions to ensure publications are delivered on time and to a consistently high standard.
• Continuously evolve the publications to strengthen engagement, brand perception and MSC's position as the machine shop specialist.
• Develop and deliver MSC's content, communications and PR strategy aligned to business objectives, growth plans and brand positioning.
• Act as the guardian of MSC's tone of voice, ensuring content is engaging, distinctive and aligned with our brand.
• Manage content calendars and editorial schedules across online and offline channels.
• Work with the Marketing Manager to develop messaging frameworks and content that can be adapted across campaigns and customer touchpoints.

Requirements

• Minimum 3 years' experience in Content Marketing, Communications, Public Relations, Journalism or a related discipline.
• Degree-level qualification in Communications, Public Relations, Marketing, Journalism, English or a related subject, or equivalent experience.
• Proven experience developing content strategies and thought leadership programmes.
• Exceptional writing, editing, copywriting and storytelling skills.
• Experience creating a broad range of content including articles, blogs, case studies, PR, campaigns and thought leadership communications.
• Strong stakeholder management skills with experience working closely with subject matter experts.
• Excellent understanding of content marketing, SEO, brand positioning, reputation management and digital communications.
• Experience managing content calendars and multi-channel content plans.
• Strong organisational and project management skills with the ability to manage multiple priorities simultaneously.
• Ability to understand technical concepts and translate them into simple, engaging content.

Preferred

• Experience within the engineering, manufacturing or industrial sector.
• Experience creating technical content and working with engineering subject matter experts.
• Knowledge of PR and reputation management.
• Experience using Google Analytics and content performance reporting tools.
• Understanding of manufacturing, machining and production environments.

Benefits

• Company pension
• Free parking
• On-site parking
• Private medical insurance