Content Marketing Lead

Responsibilities

• Lead the development and delivery of a content strategy that supports organisational priorities, audience needs and SEO objectives.
• Create high-quality content across a range of channels, including case studies, campaigns, brochures, adverts, social media, email marketing and thought leadership.
• Work with colleagues, foster carers, education professionals and young people to uncover and share authentic stories that demonstrate our impact.
• Develop content concepts and scripts for video, radio and other multimedia projects.
• Adapt and repurpose content to maximise reach, engagement and value across multiple channels and audiences.
• Turn complex information into clear, accessible and engaging content.
• Champion and protect the Five Rivers tone of voice, ensuring everything we publish feels consistent, credible and human.

Requirements

• Outstanding writing, editing and proofreading skills.
• Experience developing and delivering content as part of integrated, multi-channel marketing activity.
• A strong understanding of how content supports brand awareness, engagement, lead generation and organisational growth.
• The confidence to lead content conversations, challenge thinking and influence stakeholders.
• Excellent editorial judgement and a keen understanding of audience, channel and purpose.
• The ability to balance creativity with commercial awareness and measurable outcomes.
• A passion for creating original, human-centred content that reflects real experiences and real impact.

Benefits

• 25 days’ holiday plus 8 bank holidays each year
• Company Pension Scheme
• Blue Light Card
• Simplyhealth medical cashback plan
• Professional monthly supervision
• Enhanced maternity leave for employees with over 1 year’s service
• Long service awards
• Values awards