Responsibilities

• Drive personal brand content marketing activity for the leadership team across YouTube, LinkedIn, TikTok & Meta.
• Help plan, package, distribute and optimise content that builds awareness, engagement and commercial impact.
• Work closely with marketing team, founders and content production team.
• Assist with content planning, briefing, scripting and packaging across long-form and short-form content.
• Shape compelling long-form episodes and short-form derivative content with editors.
• Collaborate with designers to create scroll-stopping thumbnails and creative assets.
• Support YouTube optimisation including titles, thumbnails, descriptions and channel management.
• Schedule, publish and manage content across YouTube and relevant social platforms.
• Help distribute content across LinkedIn, TikTok, Meta and other relevant channels.
• Monitor content performance and identify opportunities to improve reach, engagement and business impact.

Requirements

• 1-2 years of experience in content marketing, social media marketing, creator marketing or a similar role.
• Strong understanding of YouTube and what drives performance in long-form content.
• Familiarity with LinkedIn, TikTok and Meta content best practices.
• Proven ability to manage content schedules and coordinate content production workflows.
• Strong written and verbal communication skills.
• Ability to adapt your writing style to different founders, audiences and content formats.
• Strong organisational skills and attention to detail.
• Ability to analyse content performance and identify actionable insights.
• Comfortable working collaboratively with editors, designers and stakeholders.
• Demonstrable interest in eCommerce, DTC brands, marketing and business growth.

Preferred

• Experience working with podcasts, interviews or long-form video content.
• Exposure to YouTube analytics, thumbnail testing or content packaging.
• Previous experience working with eCommerce brands, agencies or consumer businesses.
• Understanding of paid social, creator marketing or customer acquisition channels.
• Familiarity with platforms such as Shopify, Meta Ads, TikTok Ads or Klaviyo.
• Willingness to travel with the team for content shoots and events.