Content Marketing Executive

Responsibilities

• Use generative AI tools (e.g. Claude, ChatGPT, or AI-driven video and image platforms) to generate initial drafts, scripts and social media copy at pace.
• Sub-edit and refine AI-generated outputs to ensure factual accuracy, SEO optimisation and strict adherence to brand guidelines.
• Schedule and monitor campaign performance across UK-focused social platforms (LinkedIn, TikTok and Instagram).
• Track engagement and analyse data trends to identify which content formats perform best.
• Work with the wider marketing team to identify content gaps and keyword opportunities that support organic lead generation.
• Support PR activity across the built environment sector, helping to build strong relationships with the sector press.
• Ensure all content, whether AI-assisted or PR-led, is consistent with Barbour ABI’s brand voice and tone of voice guidelines.

Requirements

• Relevant, demonstrable experience in content marketing and/or PR, gained through hands-on work experience (for example in an agency, an in-house marketing or PR team, an internship or a placement) or through a relevant marketing, communications, PR or journalism degree.
• Hands-on experience and a keen interest in using AI tools (e.g. LLMs, Midjourney, Adobe Firefly) for creative processes.
• Impeccable written English, with a strong eye for storytelling and editorial judgement.
• Foundational understanding of digital marketing principles and basic SEO best practice.
• Comfortable working at pace across multiple content formats and channels at the same time.
• Exposure to, or a strong interest in, PR and media relations within construction, property or the wider built environment sector is a strong advantage.

Preferred

• Exposure to, or a strong interest in, PR and media relations within construction, property or the wider built environment sector is a strong advantage.

Benefits

• Hybrid working – 3 days in the office, 2 days from home
• 3pm finish on a Friday
• 25 to 30 days holiday
• Day off for your birthday
• Purchase extra holidays
• Volunteering days
• Pension and Life Assurance
• Great company culture that offers professional development, training and regular social events