Cathedral Dental

Content and Inbound Marketing Lead

Bury St Edmunds, Suffolk, UK (Hybrid)

£27K/yr – £30K/yrMid LevelFull time

Posted 4 weeks ago

Job Summary

Own and manage Cathedral Dental’s day-to-day content and inbound marketing, define a structured marketing calendar, and drive content creation across Instagram, website, email and Google Business Profile.

  • Lead content strategy and execution to build the practice’s visibility and engagement.
  • Collaborate with clinicians and team to translate goals into campaigns and content.
  • Measure performance, interpret data and iterate strategies and tactics.

Job Description

Responsibilities

  • Own and manage Cathedral Dental’s day-to-day content and inbound marketing activity.
  • Develop and maintain a structured marketing and content calendar.
  • Plan and create content across Instagram, website, email and Google Business Profile.
  • Shoot and edit short-form video, reels, photography and day-to-day practice content.
  • Capture patient stories, testimonials, treatment journeys and clinician-led educational content.
  • Write high-quality, patient-friendly copy for social posts, emails, blogs, FAQs and campaigns.
  • Develop campaigns for Invisalign, smile makeovers, cosmetic dentistry, composite bonding, implants and general dentistry.
  • Develop and optimise website content to support local search, SEO and AI-led search visibility.
  • Build and improve patient email, lead-nurture and follow-up campaigns.
  • Use CRM, analytics and reporting tools to monitor enquiries, consultations and treatment starts.

Requirements

  • experience in digital marketing, content marketing or a closely related marketing role
  • a portfolio or clear examples of content and campaigns you have personally created
  • confidence filming and editing high-quality short-form video and photographic content
  • strong copywriting and storytelling skills across social, web, email and longer-form content
  • practical understanding of SEO and how website content supports organic search
  • experience using social media as part of a wider marketing strategy rather than simply posting content
  • understanding of email marketing and lead-nurture campaigns
  • experience using CRM, analytics or marketing-reporting tools
  • an understanding of lead generation, conversion and marketing performance
  • confidence interpreting marketing data and recommending what should happen next

Preferred

  • healthcare, aesthetics, wellness or another premium consumer brand
  • Google Business Profile and local SEO
  • website content management systems
  • marketing automation
  • agency or freelancer management
  • paid advertising performance and reporting
  • Canva, Adobe, CapCut or similar creative tools

Benefits

  • £27,000–£30,000 depending on experience
  • performance-related bonus programme once established
  • workplace pension
  • staff dental treatment after probation
  • paid CPD and relevant professional training within reason
  • team events
  • one work-from-home day per week once established
  • genuine opportunity to shape the marketing function and develop into broader marketing and agency management

Salaries

Posted range

£27K/yr – £30K/yr

Taken straight from the job posting.

See all Cathedral Dental salaries

Marketing Team

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Content and Inbound Marketing Lead

Cathedral Dental · Bury St Edmunds, Suffolk, UK · Hybrid