Content Designer (FTC)

Responsibilities

• Design content in context. Partner with designers to shape how content sits on the page - hierarchy, structure, placement and length - to build pages that read well and perform.
• Design and publish directly within our custom-built CMS. Working creatively within its constraints to deliver content that looks as good as it reads.
• Select and optimise visual assets. Choose the right imagery and video for each piece of content, ensuring visual consistency using client-supplied assets. Make sure all media is high quality, properly formatted and optimised for web performance, so pages load fast and look sharp on every device.
• Write the web content. Produce clear, engaging, publish-ready web copy for our customers’ online car-buying journeys, turning customer requirements and briefs into content that informs, persuades and converts.
• Own voice and tone. Interpret and apply each customer’s brand guidelines and tone of voice, keeping content consistent, accurate and unmistakably theirs across every page and touchpoint.
• Optimise for search. Apply on-page SEO best practice across keywords, metadata, headings, internal linking and readability, so content performs in search as well as it reads for the customer.
• Edit, QA and publish. Review, proofread and edit your own and others’ content for accuracy, consistency and accessibility, then publish and maintain it through our custom-built CMS platform.
• Raise the content bar. Develop and maintain content standards, templates, patterns and style guides that make great content faster to produce and easier to keep on-brand across multiple customers.
• Use data to improve. Use analytics and search performance to understand how content lands, and iterate to improve engagement, conversion and findability over time.
• Partner across the business. Work closely with design, product, engineering and delivery teams to turn customer needs into content that ships on brief, on brand and on time.

Requirements

• Proven experience producing and editing web content, ideally gained in a digital or creative agency, or an in-house web / e-commerce team, where you wore more than one hat.
• Comfortable working in content management systems and digital publishing tools, with the appetite to pick up new ones quickly.
• Excellent writing, editing and proofreading skills, with a strong command of grammar, structure, clarity and on-brand tone of voice.
• A genuine eye for design and layout: you understand how copy and visual design work together, and can judge what looks good on a page and why.
• A background that blends content with design, marketing or product is a strong advantage. This role suits a versatile all-rounder rather than a pure copywriter.
• A hands-on understanding of on-page SEO: keywords, metadata, headings, structured content and writing for both people and search engines.
• Experience working to brand guidelines and flexing your writing across different brand voices, audiences and markets.
• Comfortable adapting content for multiple markets, with an understanding of how tone, terminology and messaging may need to shift for different regions and audiences. You don’t need to speak every language, but you’re confident using AI tools to localise and tailor content across markets, and you know when a human review is needed to get it right. If you do speak one or more additional languages, even better.
• A confident, credible communicator who can take a brief, present and explain your thinking, and build strong relationships internally and with external customers.
• Highly organised and self-directed, able to manage multiple briefs and deadlines across several customers at once.