Content Creator

Responsibilities

• Plan, create, edit and publish original written, photographic, video and designed content for the website, newsletters, email campaigns and social media.
• Work with commercial, programme and engagement colleagues to identify content opportunities that support campaigns, services, events and organisational priorities.
• Capture content at farms, events, facilities and business locations across the UK, using mobile phones, microphones, lighting and related production equipment.
• Adapt content for different channels and audiences, ensuring it is clear, accurate, accessible, on-brand and consistent with the Centre’s tone of voice.
• Manage content from brief to publication, including scheduling, permissions, approvals, asset storage and coordination with supplier agencies.
• Monitor content performance and audience response, using evidence to improve future content, extend reach, increase engagement and direct potential customers towards relevant services.

Requirements

• Strong writing, editing and proofreading skills, with experience producing clear and engaging content for websites, newsletters, email and social media.
• Proven experience creating and editing short-form video, photography, graphics and other digital assets for external audiences.
• Advanced practical knowledge of content creation, design and editing tools, with the confidence to learn and champion new platforms.
• Skilled in using a mobile phone and related hardware—including microphones, lighting and stabilisers—to capture high-quality content in varied locations.
• Strong understanding of major social media platforms, channel requirements, audience behaviour and good practice in digital publishing.
• Excellent planning, relationship-building and project-management skills, with experience working across teams and briefing or managing agencies and suppliers.