Tiktok Lead
Social Paradigm Group
UK (Remote)
ÂŁ40K/yr - ÂŁ45K/yrAgencyFull-timeSenior level
2 days ago
Content Creator
London, UK (Hybrid)
Salary Not AvailableEntry LevelPermanent
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the on camera content engine for social UGC across TikTok, Instagram, YouTube Shorts and other platforms, delivering platform native storytelling and hooks that drive performance while staying on brand.
- Own short form content production and storytelling across multiple product categories, aligned to platform native formats and ad ready hooks.
- Manage on camera delivery and visual aesthetics while iterating on performance signals from paid social.
- Collaborate with social strategists, account managers, and creative teams to translate briefs into fast, high quality content within 2–3 days.
Job Description
Responsibilities
- Produce short-form video content optimised for TikTok, Instagram, YouTube Shorts, and other emerging platforms
- Capture high-quality static imagery with a polished, visually appealing aesthetic
- Confidently appear on camera, creating engaging content with strong storytelling and hooks
- Adapt tone and style across different product categories, including beauty, fashion, tech, and lifestyle
- Stay ahead of social media trends, platform updates, and ad formats
- Create content tailored to each platform rather than repurposing assets across channels
- Understand what converts in paid social campaigns, including hooks, CTAs, pacing, and retention techniques
- Interpret and execute creative briefs and messaging frameworks accurately
- Ideate and self-sufficiently produce content while staying aligned with brand guidelines
- Resourceful in filming, creatively using available spaces, lighting, and environments
- Proven experience creating high-performing UGC and trend-led content for social media campaigns
- Strong understanding of platform-specific formats and best practices across TikTok, Instagram, Meta, YouTube Shorts, and Pinterest
- Keeps up to date with social trends, ideally within the F&B / Alcohol space, with the ability to translate them into creative, ownable, platform-native content
- Strong understanding of product innovation, staying up to date with new launches
- Confident on camera with strong storytelling and hook-writing skills
- Ability to adapt creative style and tone across multiple product categories
- Excellent attention to detail and visual aesthetics
- Comfortable working in a fast-paced, iterative environment with tight deadlines
- Hybrid working with 3 office days required
- 25 days paid annual leave per year
- Free-to-use office gym
- Pet-friendly office
- Employee wellbeing/assistance programme
- Annual company trip abroad (based on meeting revenue targets)
- Summer & Christmas parties, plus regular team and company-wide socials
- Company social football team
- Cycle-to-work scheme
- Professional development and growth opportunities
Socially Powerful
Socially Powerful, founded in 2017, was a pioneer in the influencer marketing industry. Today, we are a global team of over 130 people, an award-winning, leading social and influencer marketing agency with offices in the UK, US, Europe, China and Dubai.Our core services include influencer marketing, social media strategy, paid media activation, content production and social media management across all key platforms.We also vlog our journey of becoming the best global social agency, new episodes on LinkedIn every Thursday!
Traffic Signals
Monthly Visitors
51K
Traffic Source Mix
Search
49%
Direct
38.6%
Referral
7.7%
Social
3.5%
Paid
1%
Headcount Trend
Current headcount: ~138
Marketing Team
Marketing Team Size
32 (23% of company)
