Content Creator & Social Media Manager - Restaurant Brand at Up Collective | City of Westminster, Westminster, UK | £40K/yr – £45K/yr

Content Creator & Social Media Manager - Restaurant Brand

City of Westminster, Westminster, UK (Hybrid)

£40K/yr – £45K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the social content engine for a hospitality brand, turning restaurant visuals into platform-native content and driving engagement across Instagram, TikTok, Facebook with creator collaborations and paid amplification.

Own day-to-day content creation, scheduling, and brand-aligned community engagement across platforms.
Build authentic creator partnerships and influencer collaborations that perform against brand metrics.
Collaborate with marketing and agencies to amplify top-performing content through paid social and format testing.

Job Description

Responsibilities

Plan, shoot, edit and schedule content across restaurants - food, teams and atmosphere - that feels true to the brand and lands brilliantly on social
Bring the marketing calendar to life with culturally relevant, platform-native content across Instagram, TikTok, Facebook and emerging channels
Look after day-to-day community engagement - responding to comments and messages promptly and in a way that's unmistakably on-brand
Spot and build relationships with creators and influencers who genuinely get the brand; pull together collaborations that feel authentic and deliver real results
Work alongside the marketing team and agencies to amplify content that's performing well through paid social
Test new formats, keep an eye on trends and use performance data to keep improving

Requirements

2+ years' experience in social media and content creation, ideally within hospitality, food or lifestyle
A strong content creator with a clear creative eye and a genuine love of social media
Social-native - you know instinctively what works on each platform and why
Confident getting content out of real, busy environments (restaurant experience a definite plus)
Organised and self-sufficient, comfortable juggling multiple projects without dropping the ball
Solid photography and/or video skills - mobile-first is absolutely fine
Experienced with editing tools, scheduling platforms and social performance metrics
Happy to travel across the UK regularly to restaurants to capture content