Responsibilities

• Creating photo and video content across BAO's social channels (Instagram, TikTok, LinkedIn and more)
• Planning and managing a content calendar aligned with menu launches, openings, campaigns and cultural moments
• Writing compelling copy — creating punchy social captions
• Collaborating with the marketing, design and operations teams to ensure consistent brand storytelling
• Spending time across BAO sites to capture the atmosphere, the food and the people behind it all
• Monitoring content performance and using insights to sharpen your creative approach
• Staying across food, culture and platform trends — and bringing fresh ideas to the table

Requirements

• Strong organisational skills and the ability to juggle multiple projects to a deadline
• Strong photography and short-form video skills (iPhone-first is fine — it's the eye that matters)
• Excellent copywriting with a feel for tone of voice and attention to detail
• Confidence across social platforms, especially Instagram and TikTok
• An understanding of what makes food content land — composition, lighting, pacing, storytelling
• A genuine love of food, culture and the restaurant world

Preferred

• Experience with Adobe Creative Suite, CapCut, or similar editing tools
• An interest in Taiwanese food culture or East Asian cuisine
• Working knowledge of SEO and email marketing
• Experience using AI tools to support creative workflows
• A portfolio that makes us hungry