Communications Executive

UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 7 days ago

Job Summary

Own and drive multi-channel content programs by researching, writing and publishing stories from internal experts while coordinating website and social content, with a focus on SEO, AI visibility and lead generation.

  • Lead the content calendar and multi-channel delivery
  • Develop stories from internal colleagues and industry insights
  • Align content with SEO, social and measurement goals

Job Description

Responsibilities

  • Deliver the content calendar by researching, writing, editing and publishing engaging content across all relevant channels.
  • Write and update website content, including news, blogs, case studies, long-form articles and sector pages for our priority verticals, using WordPress.
  • Write email campaign copy and digital lead-generation content such as guides and landing page copy, working in HubSpot.
  • Interview internal subject matter experts and colleagues to develop stories that demonstrate our industry knowledge, technical expertise and customer value.
  • Research industry developments, emerging trends and relevant topics to identify opportunities for timely content, alongside topic ideas from the Pipeline & Market Intelligence team.
  • Optimise content for search engines, answer engines and AI-driven discovery, so it reaches relevant audiences and supports contact-form performance.
  • Gather stories, photography and interviews from colleagues, customers and sites.
  • Develop content that supports the growth strategy, building awareness and establishing our expertise in new markets and priority verticals.
  • Maintain a consistent flow of relevant content for our established industries, highlighting our capabilities, customer solutions and experience.
  • Translate technical information and complex industrial topics into clear, accessible and engaging content for commercial and non-technical audiences.

Requirements

  • Demonstrable experience in a communications, content, copywriting, PR or marketing role, or a degree in a relevant field such as communications, marketing, journalism, PR or English. Graduates looking for their first role are encouraged to apply.
  • Excellent written English, with strong UK-style grammar, spelling, structure and attention to factual accuracy.
  • Ability to write for different audiences and channels, from technical B2B content to internal news.
  • Experience researching topics and turning information into compelling, accessible content.
  • Strong organisational skills, able to manage multiple projects and meet deadlines in a fast-paced environment.
  • Good working knowledge of social media, particularly LinkedIn.
  • Confident with Microsoft Office.
  • A portfolio of writing samples (graduates may include academic, student media or personal work).
  • Excellent written and spoken English is essential.
  • Confident speaking with colleagues at all levels, including senior leaders, to gather stories and agree content.

Preferred

  • Experience in B2B, industrial, manufacturing or engineering sectors.
  • Familiarity with WordPress, HubSpot and email marketing platforms.
  • Understanding of SEO fundamentals and content analytics.
  • Understanding of how to write content that supports visibility in AI-powered search and answer engines.
  • Basic design, photography or video editing skills (for example Canva, Adobe tools or mobile video).
  • Experience of internal communications or intranet platforms.
Optimas International logo

Optimas International

Optimas International is a tech-enabled industrial distributor providing fasteners, components, inventory management and supply chain solutions across APAC and EMEA. Partnering with domestic and global manufacturers, the company delivers bespoke, engineering-led and technology-enabled programmes designed to improve efficiency, quality, supply chain resilience and profitability for its customers. With strong regional expertise supported by scalable capabilities, Optimas International ensures customers benefit from reliable supply, operational insight, engineering support and consistent service wherever they operate.

Arlingham, Hardwicke, Whitminster, Norton, Oakle Street, Farleys End, Upper Framilode, Lassington, Bulley, Rudford, Minsterworth, Hempsted, Cambridge, Twigworth, Slimbridge, Saul, Sandhurst, Quedgeley, Moreton Valence, Maisemore, Innsworth, Highnam, Wheatenhurst, Frampton on Severn, Elmore, Down Hatherley, Longney, Churcham, Putloe, Birdwood, Longford, Elmore Back, England, GBR
171 employees (4 in marketing)
Optimas International logo

Communications Executive

Optimas International · UK · Hybrid