Commercial Media Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and optimize high-profile digital campaigns across Manchester City channels and paid media, collaborating with partners to deliver measurable value, unlock new revenue from content and publishing, and bring data-driven insights into partnership pitches.

  • Campaign leadership: plan, deliver, and measure digital campaigns across owned and paid channels.
  • Partnerships and monetisation: work with partners and cross-functional teams to grow audiences and identify revenue opportunities.
  • Insight and proposals: contribute media expertise and digital thinking to partnership proposals and sales conversations.

Job Description

Responsibilities

  • lead the planning and delivery of high-profile digital campaigns across Manchester City owned channels and paid media platforms
  • work closely with commercial partners to develop creative and measurable campaigns that engage audiences globally and deliver value for both the brand and the business
  • collaborate with teams across partnerships, marketing, retail, legal and content production to bring campaigns to life and identify new opportunities for audience growth and monetisation
  • The role also supports wider commercial activity by contributing digital insight, campaign thinking and media expertise to partnership proposals and sales conversations
  • Alongside campaign delivery, you will help shape new revenue opportunities across content, publishing and paid media activity
  • contribute to a collaborative and creative team culture, supporting innovation and continuous improvement across the department

Requirements

  • Experience planning and delivering digital media campaigns across paid and owned channels
  • Working knowledge of branded content
  • Strong understanding of media planning, paid advertising and audience engagement strategies
  • Ability to build positive relationships with partners, stakeholders and cross-functional teams
  • Confidence presenting ideas, campaign plans and performance insights to a range of audiences
  • Commercial awareness with the ability to identify opportunities that support business growth
  • Interest in digital innovation, content trends and the evolving sports and entertainment landscape

    Benefits

    • As part of our team, you will receive 26 days’ annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus.
    • You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.
    • You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.
    City Football Group logo

    City Football Group

    3.8 Glassdoor

    City Football Group (CFG) is the world's leading private owner and operator of football clubs – with 12 football clubs across five continents within the CFG family. Established in May 2013, the CFG approach ensures that every club remains authentic to its fans and community, plays entertaining football and benefits from being part of a global organisation that applies the world's best expertise on and off the pitch. CFG pioneers and delivers a consistent underlying approach to talent development, fan experiences, sports entertainment, commercial opportunities and community impact. Over 400 partner organisations are central to the CFG model and a commitment to positively shaping the future of football. More than one billion followers worldwide support and connect with their CFG clubs. CFG clubs include Manchester City FC, New York City FC, Melbourne City FC, Yokohama F. Marinos, Montevideo City Torque, Shenzhen Peng City FC, Lommel SK, ESTAC, Palermo FC, Bahia, and partner club Bolívar. Starting from 1 July 2024 – 30 June 2025, CFG’s shareholding in Girona FC has been put into an independent blind trust to ensure compliance with UEFA rules and regulations.CFG is majority owned by Newton Investment and Development LLC, wholly owned by His Highness Sheikh Mansour Bin Zayed, with a significant minority shareholding held by US-based global technology investment firm, Silver Lake (nearly 17%).

    Founded in 2013
    Manchester, England, GBR
    573 employees (84 in marketing)
    89% recommend to a friend

    Traffic Signals

    Monthly Visitors
    148.5K
    Traffic Source Mix
    Search
    43%
    Direct
    38.8%
    Referral
    9%
    Social
    7.3%
    Paid
    1.7%

    Headcount Trend

    Current headcount: ~573

    Marketing Team

    Marketing Team Size
    84 (15% of company)

    Funding

    Total Funding
    $500M
    Last Raise
    $500M
    Private Equity, 7 years ago

    Funding History

    • Nov 2019
      Private Equity • $500M

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