Responsibilities

• Build and maintain strong strategic relationships with key supplier and brand partners.
• Proactively identify, pitch and sell advertising and marketing opportunities across Angling Direct's omnichannel estate.
• Develop and grow supplier-funded marketing revenue streams, delivering against agreed commercial targets.
• Create compelling commercial propositions, media packages and rate cards that demonstrate value to suppliers.
• Partner with brands to develop data-led campaigns across digital, CRM and retail channels.
• Use customer insight and audience data to influence supplier investment decisions and demonstrate campaign value.
• Identify and monetise new advertising opportunities across stores, online platforms, email marketing, social media and digital content.
• Own campaign performance reporting, providing clear ROI and commercial outcomes to supplier partners.
• Work closely with Buying, Retail Operations and Digital teams to align supplier activity with category plans, product launches and promotional calendars.
• Continuously develop Angling Direct's retail media proposition to increase revenue and supplier engagement.

Requirements

• Strong background in media sales, commercial marketing, advertising sales, trade marketing or supplier partnerships.
• Proven success in building and managing supplier or client relationships.
• Experience selling marketing, advertising, sponsorship or promotional opportunities.
• Commercially minded with strong negotiation and influencing skills.
• Confident presenting proposals and securing investment from external stakeholders.
• Ability to use customer data and campaign insights to support commercial conversations.
• Experience operating in a retail, e-commerce, FMCG or omnichannel environment.
• Self-motivated, target-driven and comfortable working with revenue objectives.
• Strong communication skills with the ability to influence at all levels internally and externally.

Benefits

• Competitive salary and bonus opportunities
• Generous colleague discount on products
• Pension and life assurance
• Wellbeing days off and support
• Access to ongoing learning and development
• Turn passion into a career! If you love fishing, or simply enjoy working in a specialist customer-focused environment, you'll be surrounded by knowledgeable colleagues and customers who share that enthusiasm!