Responsibilities

• Take ownership of the organisation's marketing strategy, driving growth across: Apprentice recruitment, Employer engagement, Commercial training, Skills On-Demand, Brand development, Employer branding and recruitment marketing
• Lead and develop a talented in-house marketing team.
• Create innovative campaigns that deliver measurable commercial outcomes.
• Build strong relationships across Sales, Education, Operations and People.
• Develop recruitment marketing campaigns that help attract exceptional talent.
• Introduce new ideas, challenge convention and continuously improve how we market.
• Measure everything - from campaign performance through to event ROI - using data to drive smarter decisions.
• Present marketing performance and commercial insight to senior leaders.
• Lead an established marketing team while helping influence wider commercial strategy across the organisation.

Requirements

• Significant experience leading marketing within a commercial organisation.
• Experience managing and developing marketing teams.
• A proven track record of delivering measurable business growth.
• Strong commercial awareness and experience reporting against lead generation, revenue and ROI.
• Experience managing marketing budgets.
• Strong digital marketing knowledge across SEO, PPC, CRM, marketing automation and analytics.
• Excellent communication and stakeholder management skills.

Preferred

• Experience within education, apprenticeships, training, engineering, construction or technical sectors would be advantageous, but it isn't essential.

Benefits

• Home/hybrid working
• Competitive salary and company bonus
• 33 days of annual leave, plus Christmas closure (3 days)
• Enhanced pension contributions
• Family friendly working hours
• Life assurance 3 x salary
• Refer a friend scheme
• Development and progression opportunities
• Funded qualification opportunities