Children and Education Creative and Digital Content Officer

Responsibilities

• Create high-quality, engaging content to support Children and Education communications and marketing campaigns.
• Produce creative content across a range of formats including videography, photography, graphic design and written communications.
• Develop content for digital channels including websites, newsletters, social media platforms and online campaigns.
• Support the delivery of the corporate communications strategy and directorate marketing plans.
• Write compelling content that informs, engages and encourages audiences to access services and support.
• Create videos, reels and visual content that bring stories and key messages to life.
• Produce high-quality photography and graphics in line with branding and corporate identity guidelines.
• Draft social media content and engage with online audiences using appropriate tone and style.
• Respond to social media enquiries sensitively and professionally, working with colleagues to provide accurate information.
• Contribute fresh, creative ideas that improve campaign effectiveness and audience engagement.

Requirements

• Educated to diploma level or able to demonstrate equivalent relevant experience.
• Professionally qualified, or able to demonstrate significant experience, in one or more creative disciplines such as graphic design, videography, photography, animation, web design or copywriting.
• Experienced in producing creative content for digital and/or traditional communications channels.
• Demonstrable experience of supporting communications, marketing or engagement campaigns.
• Skilled at identifying opportunities to create compelling stories and content.
• Strong understanding of audience engagement, segmentation and targeted communications.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office applications including Word, PowerPoint and Excel.
• Experienced in using social media platforms and understanding how to engage audiences effectively online.
• Knowledge of creative software and design tools, including Adobe Creative Cloud applications.