Develop and own Novira Technologies' marketing vision and long-term growth strategy, working closely with the CEO and leadership team to ensure marketing drives brand awareness, customer engagement, commercial growth and market expansion.

• Lead and manage all of Novira's marketing activity across digital, social media, PR, events, campaigns and communications, ensuring activity is aligned with business objectives and delivers measurable results.
• Own marketing's contribution to revenue growth, lead generation and customer acquisition by developing go-to-market strategies, supporting sales activity and identifying new opportunities across sectors and markets.
• Maximise the value of Novira's Official League Title Sponsorship of the Cymru Leagues by developing creative activations, partnerships and marketing opportunities that generate measurable commercial value and strengthen Novira's position within Welsh football and beyond.
• Build and maintain strong relationships with customers, commercial partners, media, governing bodies and industry stakeholders to create collaborative marketing opportunities and support business growth.
• Own and evolve the Novira brand across all customer touchpoints, ensuring consistent messaging and positioning that establishes Novira as a recognised leader in hospitality technology and sustainability.
• Lead Novira's corporate communications by developing brand messaging, writing press releases, preparing statements and communications on behalf of the CEO, managing media relations and supporting the company's public profile.
• Attend football matches, customer sites, exhibitions, PR events and industry conferences to represent the business, build relationships and create engaging marketing content.
• Capture high-quality photography and videography of Novira's products, installations, customers, football activity and events for use across social media, the website and wider marketing campaigns.
• Create, edit and publish engaging content across Novira's social media channels, while growing our presence across existing and emerging platforms through active audience engagement, including responding to comments and messages, sharing relevant content and building an online community.
• Develop engaging website content, including product demonstrations, customer success stories and promotional videos, ensuring Novira's digital presence effectively supports brand awareness and commercial growth.

Lead the planning and delivery of all marketing for customer installations, exhibitions, football activations and events, briefing the Creative Director and external suppliers to produce impactful branding, signage, banners, digital displays, promotional materials and event collateral.

• Build and develop Novira's marketing function as the business grows, managing future team members, agencies, suppliers and budgets while ensuring strong return on investment from marketing activity.
• Establish marketing performance frameworks, set KPIs and use data, customer insights and market intelligence to measure impact, optimise campaigns and inform strategic business decisions.