Responsibilities

• Support the development and delivery of the beauty category growth plans in partnership with category managers.
• Recommend, develop & execute omnichannel tactical marketing plans for the beauty category to achieve Capital's short and long-term business objectives and increased profit.
• Lead cross-functional briefing to CRM, Ecommerce, Retail & Content teams to ensure aligned campaign execution across all channels and stores. Write detailed briefs where required.
• Collaborate with internal cross-functional teams to lead on the implementation of supplier-funded and value add marketing activations, for example but not limited to:
• Utilise data to identify supplier marketing opportunities and select target audiences.
• Continually review the alignment of supplier marketing activations with Capital's commercial priorities and identify opportunities for supplier activations to support key business strategy.
• Monitor, track and measure the ROI of all marketing activations, including impact on product sales and gross margins: produce and present reports for internal stakeholders and suppliers to evaluate activity.
• Regularly spend time in retail stores and digital storefronts benchmarking opportunities and competitive conditions for assigned suppliers.

Requirements

• Proven record of delivery in marketing environment, Degree in Marketing, Brand or Business-related subject, or relevant CIM qualification, or at least 3 years in a similar Marketing/Brand role.
• Commercial mindset.
• Strong communication skills.
• Ability to present to stakeholders at all levels.
• Strong analytical skills
• Outstanding attention to detail.
• Strong project-management skills; experience working cross-functionally with creative, buying/product and marketing teams.
• Experience: Brand/Category Marketing: 3 years (required)

Preferred

• Previous experience within the hair or beauty industry is preferred (but not essential).

Benefits

• 5 weeks paid annual leave plus bank holidays
• Flexi time/core hours model
• Discretionary bonus scheme
• Discount on all hair & beauty products
• Discounts on various retailers & health clubs via Employee Benefits App
• Online GP
• Employee Assistance Helpline