Gtech (Grey Technology Ltd)

Category Manager

Worcester, Worcestershire, UK (Unknown)

£31K/yr – £39K/yrMid LevelPermanent

Posted 2 months ago

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Job Summary

Own category growth across Floorcare, Haircare, Power Tools, and Garden, shaping strategy, launches, and retailer partnerships to lift market share.

  • Own multi-channel category strategy, lifecycle planning, and pricing decisions with a retailer-focused perspective.
  • Drive integrated marketing plans and campaigns across Digital, PPC, SEO, email, social, marketplaces, and influencer channels to boost category sales.
  • Track category KPIs, share, and engagement, turning insights into recommendations for assortment, pricing, and go-to-market moves.

Job Description

  • Develop and execute category strategies for Floorcare, Haircare, Power Tools, and Garden product ranges.
  • Analyse market trends, competitor activity, customer behaviour, and product performance.
  • Identify opportunities for product expansion, innovation, and portfolio optimisation.
  • Manage category profitability, pricing strategies, promotions, and lifecycle planning.
  • Collaborate with product development and sales teams to ensure successful product launches.
  • Create and implement integrated marketing plans to increase category sales and market share.
  • Manage campaigns across multiple channels, including Digital Marketing, Paid Search (PPC), SEO, Email Marketing, Social Media, Affiliate Marketing, Retail & Trade Marketing, E-commerce Marketplaces, Influencer Partnerships, Content Marketing, PR and Brand Communications.
  • Monitor campaign performance and optimise marketing spend to maximise ROI.
  • Develop customer acquisition and retention strategies.
  • Identify new routes to market and growth opportunities.