Casino & Events Marketing Executive

Milton Keynes, UK (Hybrid)

£30K/yr – £35K/yrMid LevelFull time

Posted 1 day ago

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Job Description

Responsibilities

  • Regularly attend Casino meetings ready to advise best practice solutions driven by Marketing knowledge and expertise on a consistent basis
  • Create engaging promotional activity and manage the content calendars for each venue.
  • Work closely with the Product team to understand all new machines and games available.
  • Create multi-channel content that meets the company objectives and is compliant
  • Work with Marketing colleagues to ensure online, digital, social and local / physical materials are delivered on time and on budget.
  • Use business intelligence (BI) tools to monitor campaign performance, report on ROI, and analyse player behaviour in response to your planned activities.
  • Ensure that all communications plans and campaign support plans are in place across all consent led channels (e.g. Email, SMS)
  • Ensure all creative briefs following the company standards to ensure compliance and maximum detail, to minimise rework and maximise brand impact.
  • Source external advertising opportunities and place adverts as required in consultation with key stakeholders (Marketing, Compliance Ops) – ensuring scalable and shared solutions where possible
  • Manage your portion of the marketing budgets to ensure no over-spend versus plan – working closely with each Casino venue GM.

Requirements

  • Experience in similar role for Casino businesses in the UK or elsewhere
  • Have the ability and be willing to travel to venues and team meetings across the regions
  • Have a ‘solutions based’ mentality, with the big picture and scale always in mind
  • Good Interpersonal skills and a personable approach.
  • Excellent communication skills, confident in talking to people at all levels of our organisation.
  • Excellent time management and organisational skills.
  • Good basics with IT skills – MS Word, Excel and PowerPoint.
  • Ability to multi-task.
  • Enthusiastic, with a positive attitude.
  • Team player but able to work on own initiative.

Benefits

  • 33 days holiday (including Bank Holidays)
  • Bonus opportunities
  • Work mobile and laptop.
  • Contributory Pension Scheme
  • Health care plan and Life Assurance
  • Discounts with high street retailers and restaurants through our benefits portal
  • Employee assistance programme
MERKUR Casino UK logo

MERKUR Casino UK

MERKUR Casino UK is one of Europe’s largest and most experienced gaming organisations, operating around 220 MERKUR Slots venues, and 1 MERKUR Casino venue.In October 2012, we were acquired by the MERKUR Group (formerly The Gauselmann Group) which is a family-led international business and one of the two largest manufacturers in the European gaming machine industry. The MERKUR group employs over 8,000 staff worldwide and trades in 50 countries. MERKUR Casino UK is based in Milton Keynes, Buckinghamshire and employs over 1600 people across our gaming venues and support centre.

Founded in 2005
Milton Keynes, England, GBR
455 employees (25 in marketing)

Traffic Signals

Monthly Visitors
23.1K
Traffic Source Mix
Search
36.9%
Direct
44.9%
Referral
11.2%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~455

Marketing Team

Marketing Team Size
11 (2% of company)
Marketing Roles Posted (Last 30 Days)
1