Owns the CRM-led ABM and cross-functional marketing operations to drive target account engagement, high-quality leads, and campaign performance, with a focus on close collaboration with sales and data-driven optimization.

• Growth Infrastructure: Align account-based campaigns with sales targets and develop comprehensive ABM plans.
• CRM Marketing Execution: Take a lead role in daily CRM automation, content creation, and lead nurture strategies.
• Campaign Analytics: Utilise reporting to evaluate effectiveness and iteratively improve multi-channel programs.
• Sales Collaboration: Foster strong marketing-sales alignment around goals, tactics, and account plans.
• Key Account Campaigns: Lead strategic development and execution of account campaigns in collaboration with sales stakeholders.
• Performance Management: Design and deliver KPIs, optimising campaigns across channels.
• Weekly/Monthly Reviews: Conduct marketing reviews to track productivity and refine campaigns.
• Asset Development: Oversee creation of campaign assets aligned with brand and audience needs.
• Social Amplification: Plan complementary social campaigns to extend collateral and boost visibility.
• Resource Allocation: Manage and prioritise resources to maximise ROI.