Campaign Manager

Responsibilities

• Owning B2B campaigns end to end, from insight and ideation through to planning, build, launch, optimisation and reporting.
• Developing integrated campaigns across the full funnel and a range of channels, including digital, paid media, email, web, content, events and account-based marketing (ABM).
• Taking commercial accountability for campaign performance by setting targets, tracking pipeline and revenue contribution, and optimising activity for return on investment.
• Generating and pressure-testing campaign ideas using customer insight, market trends, competitor activity and performance data to identify new opportunities.
• Working closely with Sales and RevOps to align campaign activity with pipeline priorities, improve lead quality and handover, and support conversion through the funnel.
• Equipping Sales with the messaging, content and campaign assets they need to engage prospects and convert opportunities.
• Briefing and directing internal and external specialists, including Content, Design and marketing partners, to deliver campaigns to a high standard and on time.
• Managing multiple campaigns simultaneously, keeping activity, suppliers, budgets and deadlines on track.
• Building a strong test-and-learn approach across our campaigns, using data to understand performance and identify opportunities to improve.
• Measuring and reporting campaign results, presenting insights to stakeholders and using what we learn to shape future activity.

Requirements

• 4+ years' experience in B2B marketing, ideally within SaaS, technology or fintech, with a strong focus on demand generation, campaigns or growth marketing.
• A proven track record of developing and delivering multi-channel B2B campaigns that have contributed to pipeline and revenue targets.
• A genuinely commercial mindset, with the ability to think beyond leads and impressions and connect marketing activity to pipeline, conversion and revenue.
• The confidence to generate your own campaign ideas, challenge assumptions and take ownership from initial concept through to delivery and optimisation.
• Strong knowledge of the modern B2B marketing mix, including digital, paid media, email, content, events and ABM, and an understanding of how different channels work together across the customer journey.
• Confidence working with campaign data and using performance insight to make decisions and improve results.
• Experience using marketing automation and CRM platforms. Experience with HubSpot and Salesforce would be highly desirable.
• Strong project management skills, with the ability to prioritise and deliver multiple campaigns while managing deadlines, budgets, suppliers and internal stakeholders.
• Strong written and verbal communication skills, with the ability to work effectively across Marketing and Sales and bring different stakeholders with you.
• A self-starting approach and comfort working with autonomy, taking ownership of goals and moving ideas forward without needing every step defined for you.

Benefits

• 28 days annual leave + bank holidays + your birthday off
• Working from abroad - up to 6 weeks per calendar year
• Private Health Insurance
• 5% Pension contribution
• Life Assurance - 4 x Salary
• Income Benefit
• Wellbeing initiatives