Business Development and Marketing Lead at Swarthmore Education Centre | Leeds, UK | £27K/yr – £27K/yr

Swarthmore Education Centre

Business Development and Marketing Lead

Leeds, UK (On-site)

£27K/yr – £27K/yrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own the cross functional marketing engine for a Leeds based community centre, coordinating marketing, comms, events and partnerships to lift participation and income; own content across the website and digital channels; and build external relationships to unlock sponsorship and progression opportunities.

Marketing and Communications: lead campaigns to drive learner recruitment and community engagement.
Digital Presence: manage the website, social content, email, and promotional materials to stay aligned with brand and strategy.

Job Description

To lead and coordinate the Centre's marketing, communications, events, exhibitions and business development activities; develop partnerships and opportunities that increase participation and income; support fundraising and sponsorship initiatives; promote room hire and commercial activity; and supervise the Centre and Events Support Administrator.
Marketing and Communication: Develop and implement an annual marketing and communications plan to support learner recruitment, room hire, events and community engagement.
Oversee and support the Centre and Events Support Administrator in the delivery of social media, website and promotional activity.
Manage and develop Swarthmore's website, ensuring courses, workshops, events and organisational information are accurate and up to date.
Lead the production, design and publication of the Centre's termly programme and other promotional materials.
Oversee the development of engaging content for digital platforms including social media, email marketing and online communications.
Ensure marketing activity aligns with Swarthmore's brand, values and strategic objectives.
Monitor the effectiveness of marketing campaigns and use data and insights to improve engagement and recruitment.
Identify opportunities to increase Swarthmore's profile across Leeds and the wider region.
Work with the Senior Management Team to develop campaigns that support key organisational priorities and projects.

Marketing, communications or business development.
Building and maintaining relationships with external organisations and stakeholders.
Organising and promoting events, exhibitions or community activities.
Using digital marketing tools including social media, websites and email marketing platforms. Experience designing and producing physical and digital promotional materials.
Identifying opportunities to increase participation, engagement or income.
Supervising or supporting staff, volunteers or colleagues.
It would be an advantage if you also have experience of: Working in education, charity or community settings.

Company pension
Health & wellbeing programme

Swarthmore Education Centre

Swarthmore seeks to inspire lives through friendly learning with a commitment to equality of opportunity. The Centre was founded in 1909 with the aim of including and involving people in learning activities and making sure that everyone was treated with equality and respect. Swarthmore is a centre for lifelong learning. Our main aim is to encourage people who want to learn but might not feel comfortable in more formal educational institutions.Swarthmore can offer bespoke training for staff including fully accredited courses in Maths English and IT. We can also offer leisure activities for staff "away days" ranging from Pottery and the arts to health and well-being sessions.We can provide meeting rooms and office space for community and commercial organisations. Ranging from small meeting rooms for 6 people, up to our large hall which accommodates 150 people - there is something for everyone.Swarthmore's cafe is open to visitors and members of the public.

Founded in 1909

Leeds, England, GBR

46 employees (2 in marketing)

www.swarthmore.org.uk