Responsibilities

• Manage and maintain brand social media channels, creating engaging and consistent content
• Develop a comprehensive seasonal content calendar aimed at gaining approval from internal stakeholders, ensuring buy-in from both Marketing and Sales teams
• Learn and adhere to brand guidelines at all stages of social media management and content creation
• Plan, schedule, and deliver content aligned to brand campaigns and objectives
• Develop content that resonates with end consumers while remaining relevant and visible to B2B audiences
• Effectively develop and implement social media strategies, including competitions, paid advertising, and community engagement initiatives to grow follower numbers and enhance engagement
• Monitor performance, engagement, and trends to continuously optimise output
• Plan and deliver brand-led events, trade shows, and customer activations
• Ensure brand presence is impactful and consistent across both consumer-facing and trade environments
• Deliver activations that engage consumers while also demonstrating brand strength to tyre retail customers

Requirements

• Experience in a marketing or brand-focused role
• Strong understanding of social media platforms and content planning
• Excellent organisational and project coordination skills
• Ability to manage multiple workstreams simultaneously
• Strong communication and stakeholder management skills
• Creative mindset with strong attention to detail
• Full UK Cat B Drivers Licence (essential)
• Degree (or equivalent level) in Marketing, Business, or a related field preferred

Preferred

• Experience across both B2C and B2B audiences (desirable)
• Exposure to brand activations, events, or partnerships (desirable)
• Experience in automotive, retail, or distribution environments (desirable)
• Basic analytical skills and understanding of performance metrics (desirable)