Responsibilities

• • Coordinate the creation and maintenance of brand assets, marketing materials and customer communications, ensuring they are accurate, up to date and consistent with brand guidelines.
• • Work with the Head of Marketing and relevant sales leaders to develop and deliver an annual marketing plan, with clear priorities, timings, budgets and measures of success across coffee, equipment and services.
• • Develop brand positioning, messaging and communications plans that clearly explain each brands offer and support agreed commercial objectives.
• • Monitor customer needs, market trends and competitor activity, using findings to identify opportunities and inform marketing plans.
• • Plan, deliver and evaluate campaigns across digital, print, PR and events, with clear briefs, appropriate channel choices and measurable objectives.
• • Work with sales, trade marketing, design and product colleagues to coordinate activity and maintain consistent brand presentation across customer touchpoints.
• • Maintain brand guidelines and clear positioning for each brand, helping colleagues and external partners apply them consistently.
• • Plan and deliver the agreed annual events calendar, managing logistics, materials, suppliers and budgets, and coordinating with sales on customer engagement and follow-up.
• • Brief and manage external agencies and suppliers, agreeing deliverables, deadlines and costs and reviewing quality and value for money.
• • Maintain accessible, up-to-date customer resources, including POS, menu boards, recipes and brand information, in collaboration with the relevant teams.

Requirements

• Education / Qualifications / Training: Educated to degree level or equivalent
• Full UK driving licence
• Experience & Knowledge: Proven experience in marketing and brand management, ideally within coffee, food and drink, hospitality or a related B2B or FMCG environment.
• Experience planning and delivering campaigns across digital, print, PR, content and events, with evidence of evaluating results.
• Experience delivering product launches, brand campaigns or customer marketing initiatives that support commercial objectives.
• Understanding of customer needs, competitor activity and market trends, and the ability to apply insight to marketing decisions.
• Experience managing marketing budgets, briefing suppliers and monitoring spend and campaign performance.

Preferred

• A degree in marketing, business, communications or a related subject is desirable; equivalent relevant experience is equally valued.
• A professional marketing qualification, such as CIM, is desirable but not essential.

Benefits

• Benefits: 28 days annual leave plus 4 bank / public holidays, company car, staff discounts and more!