Global Senior Brand Manager

UK (Unknown)

Salary Not AvailableSenior Level

Posted 11 hrs ago

Job Summary

The role owns shaping global growth and leading end-to-end innovation programs across markets, aligning strategy with market insights and cross-functional delivery.

  • Own global growth strategy and GSM alignment with regional teams
  • Lead end-to-end innovation and commercialization across categories
  • Partner with Insights & Analytics to validate opportunities and guide research

Job Description

Responsibilities

  • Support and help shape the global growth strategy by contributing to the development of the 3-year strategic plan and Global Success Model (GSM), leveraging market diagnostics, business analysis, and close engagement with regional and local teams to identify growth opportunities and ensure strategic alignment across markets.
  • Partner with regional and local stakeholders to build robust innovation masterplans that deliver innovation sufficiency, support long-term growth targets, and ensure market-specific needs are reflected in portfolio and pipeline strategies.
  • Drive the end-to-end innovation agenda by aligning innovation priorities across categories and key business initiatives, developing compelling concepts for both existing and new products, and translating consumer, market, and business insights into differentiated innovation opportunities.
  • Lead the development of innovation strategies and commercialization plans, including defining product, packaging, claims, and pricing strategies, identifying channel-specific opportunities, and ensuring new innovations are positioned for maximum market impact and business value.
  • Manage innovation projects through the full stage-gate process, coordinating cross-functional teams to deliver projects on time and to a high standard, overseeing governance approvals through to product lock, and ensuring sustainability principles are fully embedded across all innovation initiatives to support category and corporate objectives.
  • Partner closely with Insights & Analytics (I&A) teams to validate innovation opportunities, recommending and executing consumer research plans across multiple markets, managing research requirements and budgets, translating learning into action, and overseeing the development of master packaging designs for both Existing Product Developments (EPDs) and New Product Developments (NPDs).
  • Ensure continuity and competitiveness of the base business by driving product and packaging productivity initiatives from ideation through implementation, leading gross margin enhancement programs, and maintaining existing formulations, claims, and product compliance in response to evolving regulations, industry standards, and market requirements.

Requirements

  • Extensive marketing experience within the Consumer Health sector, with strong expertise in developing and executing brand growth strategies in a complex and regulated environment.
  • Demonstrated excellent strategic thinking combined with commercial acumen, including a strong understanding of business performance drivers, P&L management, and portfolio optimization.
  • Proven ability to leverage consumer, market, and performance data to identify trends, generate insights, and translate them into actionable strategies that drive growth, while navigating regulatory requirements across categories such as OTC medicines, medical devices, and VMS.
  • Proven experience leading innovation programmes from concept through to launch, with a strong track record of delivering successful consumer-led innovations.
  • Proven expertise in opportunity identification, idea generation, concept development, validation, and project execution, combined with the ability to lead complex cross-functional initiatives across a matrix organisation.

Preferred

  • Influencing and aligning diverse stakeholders, driving innovation through stage-gate processes, and ensuring projects are delivered on time, within scope, and in line with strategic business objectives.
  • Strong commercial acumen and analytical skills
  • Ability to work in a matrix organization (CGO, MX, Sales, Key Lead Markets) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
  • Entrepreneurial and able to work autonomously
  • Strong sense of urgency and achievement - resilient and able to respond under pressure
  • Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
  • Fluency in English is essential; fluency in other language(s) is advantageous.

Benefits

  • With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
  • We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally.
  • We have a range of other benefits in line with the local market.
  • Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes.
  • For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results.
  • You will be rewarded in line with Reckitt's pay for performance philosophy.
Reckitt logo

Reckitt

3.8 Glassdoor

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com

Founded in 1999
Slough, Berkshire, GB
29K employees (3,793 in marketing)
72% recommend to a friend
73% CEO approval

Marketing Team

Marketing Team Size
3,485 (10% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.9B
Last Raise
$1.9B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.9B

Traffic Signals

Monthly Visitors
443.3K
Traffic Source Mix
Search
42.3%
Direct
38.9%
Referral
9.8%
Social
7.9%
Paid
0.8%

Headcount Trend

Current headcount: ~34.6K

Recent News

Reckitt logo

Global Senior Brand Manager

Reckitt · UK · Unknown