Brand Manager

Responsibilities

• Build a brand people recognise: Help evolve how Valda looks, sounds and shows up, creating a distinctive and consistent brand experience across every touchpoint.
• Create content that gets noticed: Own our content strategy and bring it to life through engaging copy, campaigns, stories and creative content across digital, social, customer, TPI and internal channels.
• Make our social channels worth following: Lead our social media strategy end-to-end, from ideas and planning through to content creation, publishing, engagement and performance.
• Tell stories that earn attention: Find the interesting stories happening across Valda and turn them into content that connects with customers, partners, colleagues and the wider market.
• Create campaigns with impact: Develop and deliver brand and PR campaigns that build awareness, strengthen our profile and support our commercial priorities.
• Get the best from our PR partnership: Lead the relationship with our external PR agency, setting ambitious briefs, challenging thinking and ensuring activity delivers quality, impact and value.
• Bring teams together around the brand: Work closely with colleagues across the business, translating sometimes complex topics into clear, engaging communications that feel unmistakably Valda.
• Stay curious about what’s next: Keep an eye on customer insight, competitors, social trends and the wider market to identify opportunities for Valda to join conversations or create our own.
• Use insight to make things better: Track the performance of our brand, content, social and PR activity, using the data to understand what’s working, experiment with new approaches and continuously raise the bar.

Requirements

• Strong in-house experience across brand, content, social media and PR, with the confidence to take real ownership.
• Excellent copywriting and editorial skills, with the ability to flex your writing style across different audiences and channels.
• Experience creating and delivering content and social strategies that build awareness, engagement and support wider business goals.
• A strong eye for brand, with experience protecting and evolving tone of voice, messaging and visual identity.
• Experience delivering PR activity and working with external agencies, from setting briefs through to challenging performance and measuring results.
• A natural ability to spot a good story, develop an idea and turn it into great content.
• Strong stakeholder skills and the confidence to work across different teams, challenge thinking and bring people with you.
• An organised, proactive approach. You can juggle multiple priorities, move at pace and still care about the detail.
• A curious, insight-led mindset, using performance data, audience behaviour and market trends to continually improve what you do.

Benefits

• Salary up to £50,000 per year
• Company annual bonus scheme
• 25 days of annual leave plus bank holidays, a length of service award increasing up to 30 days, plus an extra day off during your birthday month
• Private Medical Insurance with Vitality Health
• Access to The Grid, our employee engagement and rewards platform, giving you exclusive discounts at hundreds of retailers, wellbeing resources, recognition tools, and more
• Life Insurance policy, providing coverage at four times your salary
• Employee Assistance Programme offering confidential support and guidance
• Enjoy an array of complimentary snacks, drinks, and lunch options in our office
• Salary sacrifice pension scheme where we will match contributions up to 5%
• In-house learning and development team devoted to nurturing your talent, unlocking potential and propelling you towards being your best