Brand Manager

Responsibilities

• Support the delivery of brand strategy and marketing plans across the UK, Ireland and agreed international markets.
• Plan, coordinate and deliver integrated marketing campaigns and product launches, managing briefs, creative assets, timelines, stakeholders and performance evaluation.
• Work with Sales teams and key retail accounts to develop customer marketing plans, support range reviews and identify opportunities to drive sales and category growth.
• Use sales data, consumer insight, category information and competitor activity to identify opportunities and make informed marketing recommendations.
• Support shopper, retail and trade marketing activity, ensuring campaigns and communications reach and influence consumers in the channels where products are sold.
• Work closely with the Digital Team to support brand and commercial performance across the Optibac website, Amazon, marketplaces and ecommerce channels.
• Coordinate creative briefs and the delivery of marketing materials, ensuring consistency across brand identity, messaging and communications.
• Support consumer research, brand tracking and market insight projects, working with research agencies and internal stakeholders to analyse findings and identify opportunities.
• Coordinate international marketing activity, helping adapt global brand assets and campaigns to suit local markets, channels and requirements.
• Support product launches, including positioning, packaging, campaign materials and post-launch performance reviews.

Requirements

• Experience in brand, shopper, retail, trade, ecommerce or direct-to-consumer marketing.
• A track record of personally delivering marketing activity, campaigns or projects and being able to explain the thinking, execution and results.
• Experience using data, category insight, consumer research or campaign performance information to identify opportunities and inform decisions.
• An understanding of how to reach and influence shoppers across different sales channels.
• Strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
• The ability to work collaboratively with internal teams, agencies, creative partners and external stakeholders.
• Clear communication and presentation skills, with confidence sharing ideas and recommendations.
• A proactive, accountable approach, with the ability to see tasks through and take responsibility for delivery.

Benefits

• Annual Leave – 22 days + Bank Holidays + discretionary extra 3 days between Christmas and New Year
• Sickness absence – 20 paid sick days + 5 days of Special Leave – for support with unexpected life events
• Time off for hospital or dental appointments
• 4% Pension contribution (after 3 months of service)
• Health Cash Plan & Employee Assistance Programme
• Up to £500 worth of free Optibac products per financial year
• F&F 25% discount code to be shared with friends & family
• Mini-nutrition consultations with a fully qualified Nutritional Therapist – once a quarter