Brand Manager

Responsibilities

• Brand Strategy
• Set the brand strategy. Define MVA's positioning, promise and personality, and a multi-year plan to grow brand awareness, trust and preference in our priority markets.
• Know our families. Lead research into parents and students across regions — what they want from a school, what holds them back from online education and what would make MVA their first choice.
• Shift perception. Build the narrative that repositions online schooling from fallback to first choice, backed by proof: outcomes, teacher quality, student stories and third-party recognition.
• Own the brand system. Keep the visual identity, tone of voice and messaging framework clear, current and used well by every team and partner.
• Build reputation. Grow the partnerships, awards, press, alumni and parent advocacy that make an established school feel established.
• Measure what matters. Track brand health — awareness, consideration, sentiment, share of voice and referral — and report on how brand is driving enquiries and enrolments.
• Campaigns and content
• Capture the school in action. Plan and film or photograph lessons, events, student achievements and teacher stories — often remotely, working with families and staff across time zones.
• Create content. Write, edit and produce short-form video, social posts, articles, case studies, email and web copy that shows what an MVA education really looks like.

Requirements

• Proven experience in brand management or brand marketing, ideally with at least 5 years in the field
• A track record of setting brand strategy and delivering it through campaigns that moved perception and growth
• Strong hands-on creative skills: you can shoot and edit video, take good photos and write compelling copy yourself
• Experience running multi-channel campaigns end to end, including budgets and reporting
• Comfort with data — you use research and metrics to make decisions and prove impact
• Excellent written and spoken English, and the ability to present ideas to senior leaders

Preferred

• Experience in education, edtech or another high-trust, parent-led purchase
• International marketing experience across several regions or cultures
• Familiarity with tools such as Canva, CapCut or Premiere, and social and web analytics platforms
• Experience building a brand for a growing organisation, not just maintaining an established one