Brand Manager

Weybridge, Hounslow, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own and drive brand marketing in the UK fragrance business, aligning global vision with local execution, leading 360 activation programs for launches and key campaigns, and partnering with sales, merchandising, and digital teams to optimize budgets and performance.

  • Own brand strategy and 360 activation plans for launches and KCPs
  • Collaborate with National Accounts, Merchandising, and digital teams to deliver trade marketing and shopper activations
  • Analyze campaign performance and budget impact to inform agile recommendations

Job Description

Responsibilities

  • Build and execute brand strategy & activation plans aligned with global vision
  • Develop and lead 360 activations plans across all levers for new launches and KCP’s
  • Collaborate with National Accounts to deliver impactful trade marketing plans
  • Build robust sampling & gift with purchase campaigns to support customer conversion
  • Work with the Visual Merchandising team to implement best in class animations for both permanent and temporary installations
  • Build a digital strategy & support plan, working in collaboration with the digital team
  • Manage the annual media budget in collaboration with the Head of Brands, building briefs and working with the UK agency.
  • Analyze campaign performance and communicate key insights and recommendations
  • Own brand budgets, ensuring effective & accurate budget management
  • Analyze monthly performance, communicating & reacting with agility with recommendations

Requirements

  • Relevant brand management experience with top tier brands
  • Must be able to demonstrate in-depth knowledge of the UK Market and competitors
  • Commercially astute with confidence in managing budgets, forecasting, and performance analysis
  • Proven ability to lead multiple projects simultaneously
  • Excellent analytical and presentation skills
  • Strong presentation and communication skills, with the ability to influence at all levels
  • Entrepreneurial mindset - you spot opportunities, move quickly, and make things happen
Kenneth Green Associates logo

Kenneth Green Associates

At Kenneth Green Associates we offer our clients a total package of services to put together the perfect brand strategy. Incorporating sales, distribution, marketing and PR, we can help you create a lasting impact on the UK’s prestige beauty market.Exception ExperienceWhat sets us apart is how well we understand our brands. We immerse ourselves in your creative vision, culture and way of operating. We really listen to what our brands want within the British market, then use all our exceptional experience of retail, media and sales expertise to deliver – and exceed – those expectations.Marketing & PRWe offer the full marketing mix from retail strategy and pricing to media planning, public relations and training. But we also understand that each brand is unique, which is why our dedicated specialists work seamlessly with our clients to create bespoke packages that perfectly reflect the brand’s vision.Sales & DistributionDistribution of our fragrance brands is through premium beauty retailers including all major department stores, and specialised retail chains where industry experience is essential. And we’re proud of the fact that we employ some 220 beauty advisors directly, meaning our education and training – as well as our understanding of retail trends on the ground – is unrivalled.Brand SpecialistWe pride ourselves on putting a dedicated team of specialists onto each brand to ensure absolute focus and insight in every decision we make. Our vision encompasses everything from the bigger picture to the finer details – and we use our decades of expertise in the beauty industry to bring your brand’s international strategy to life in the all-important UK market.

Founded in 1990
Weybridge, England, GBR
198 employees (37 in marketing)

Traffic Signals

Monthly Visitors
1.6K
Traffic Source Mix
Search
31.1%
Direct
56.9%
Referral
6.7%
Social
4.2%
Paid
1%

Headcount Trend

Current headcount: ~198

Marketing Team

Marketing Team Size
25 (13% of company)