Brand Manager - Heinz Beanz

Responsibilities

• Developing a deep understanding of the consumer and using consumer insights to drive brand equity through the delivery of communication and innovation projects
• Collaborating with Category Development, Sales, Finance, R&D and Operations teams to drive the business towards its growth targets
• Creating breakthrough communications that will build brand equity and drive long-term growth for the business
• Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best-in-class execution
• Leading the media plan execution for your category, in strong collaboration with the rest of the meals team, partnering with our agencies to drive outstanding work.
• Working in partnership with the meals team to ensure strong in market execution and commercial rigour to deliver results

Requirements

• Experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
• Experience in communication plans: ability to project manage a comms plan from creative to media execution and to handle creative, PR and media agencies.
• Experience in Innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
• Good understanding of commercials, P&L and the UK retail landscape
• Bachelor’s degree
• Fluency in English is critical
• Communication Skills
• Strategic and Creative
• A passion for understanding consumers and brands
• Project management skills

Benefits

• An ambitious employer; we only want to the best for our people!
• Trainings and coaching to help develop your skills and behaviours
• A career track like only few other companies can match
• An excellent bonus scheme
• Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
• Family-friendly and inclusive work environment
• Competitive benefits package to support mental, physical, financial and social well-being
• A competitive salary and excellent bonus structure (above market)
• Always room for new ideas; if you have a good idea, please let us know, and we can set it in action!