Brand Manager

Responsibilities

• Develop, execute and refine the brand strategy for new and existing products, including brand positioning, branding and marketing briefs, messaging platform and customer segmentation to strengthen awareness and market share.
• Oversee the execution of brand initiatives and materials developed by the Marketing team, ensuring these activities are delivered in-line with the relevant brand strategy, expected KPIs and ROI.
• Utilise market intelligence and feedback to develop actionable marketing initiatives which align with the brand strategy.
• Creation of messaging for the sales team and/or Cycle Vita in response to market developments, new initiatives etc.
• Drive initiatives such as speaker programs, virtual patient events, advertising campaigns and patient testimonials, in collaboration with the marketing department.
• Responsible for HCP conference and patient events, supporting sponsorship determination, administration, briefing and assessing outcomes.
• Responsible for content ideation to feed marketing campaigns such as email marketing.
• Build relationships and facilitate opportunities with relevant patient organisations.
• Support marketing team in material lifecycle process from creation and updating of materials to expiry and recall.
• Responsible for ensuring projects are on budget, delivered according to the agreed plan and any discrepancies are reported to the Line Manager.

Requirements

• Degree in Marketing or a related field, or equivalent industry experience
• Solid scientific understanding with a strong appetite for ongoing learning and knowledge development
• Previous experience working in a highly regulated industry ideally, within either Pharmaceutical, Life Science, Healthcare or Medical Devices
• Extensive experience in B2B marketing within a brand-focused environment
• Strategic, insight-led thinker with a passion for building and developing brands through creativity and collaboration
• Strong project management skills, with the ability to prioritise, plan, and deliver to deadlines while maintaining exceptional attention to detail
• Proactive and self-motivated approach, able to work independently and effectively as part of a team
• Skilled in building and nurturing effective relationships across all levels of the organisation and with external partners
• Confident negotiator, able to influence and challenge constructively while preserving positive working relationships
• Innovative problem-solver with strong analytical skills and the ability to think creatively beyond conventional solutions

Preferred

• Knowledge of FDA regulations or equivalent regulatory frameworks
• Experience with FDA submission processes (e.g., 2253 filings)

Benefits

• Competitive salary based on experience
• A collaborative high performing work environment
• Performance based bonus
• Opportunity to join a fast growing and ambitious business
• Company pension scheme
• 100% employer paid membership for Private Health Insurance
• Life and Critical Illness Insurance
• Corporate Gym membership
• Regular team building events and an agile working environment
• Core working hours of 10am - 4pm