Responsibilities

• Responsible for developing brand strategies, positioning and long-term goals;
• Develop integrated marketing campaigns that align with product launches, ensuring a cohesive brand narrative across all channels (e-commerce and retail)
• Drive localized digital performance marketing campaigns to scale traffic and conversions for the zen-diamond.co.uk e-commerce platform while fueling foot traffic to our London retail location
• Build relationships with fashion editors, stylists, and high-net-worth influencers to secure editorial placements and organic celebrity endorsements.
• Partner with sales and merchandising teams to allocate inventory targets, plan seasonal launches, and optimize the retail network
• Coordinate and oversee the opening of new stores according to company timelines and standards
• Responsible for monitoring industry trends, competitor activities and consumer behavior to identify opportunities;
• Managing budget to support initiatives and analyzing key performance indicators (KPIs) to measure success

Requirements

• University Degree in Marketing, Business Administration or related field
• At least three working years of experience in brand management or retail marketing experience, ideally within the luxury or fine jewelry space
• Commercial acumen
• Ability to map out brand direction and growth.
• Interpreting data for market insights.
• Strong project management capabilities
• Strong interpersonal skills for cross-functional teamwork
• Effective negotiation, relationship building and influencing skills
• Deep knowledge of precious metals, gemstones, and artisanal craftsmanship.