Brand Manager - Aptamil

Responsibilities

• Key role for the business, with the overall mission to drive Aptamil’s share performance by leading key elements of digital transformation plan and full portfolio activation
• Drive Aptamil digital transformation
• Brand Lead on Aptamil owned digital channels including web, LLM and wider digital ecosystem, ensuring content is easily discoverable by consumers and meetings consumer conversion targets
• Work across wide cross functional team of digital experts and content creators to ensure brand strategy is executed with excellence in digital channels
• Drive for continuous learning and improvement via rigorous KPI tracking and action plans (including test and learn)
• Lead entry + trade up portfolio (liquids / tabs)
• Contribute to development and delivery of annual marketing plan & business targets by maximizing performance of trade up portfolio and impact on total brand value share
• Work with comms leads to activate trade up portfolio leveraging relevant consumer moments and insights to develop compelling digital content in social and influencer comms
• Responsible for trade up portfolio P+L, including leading on PPA, renovation and innovation projects
• Track portfolio performance vs KPIs and proactively recommend risks and opportunities

Requirements

• Excellent experience and proven results in digital space – especially LLM, social and influencer marketing
• Skilled in uncovering and translating consumer insight into clear, actionable opportunities & plans
• Drives profitable growth by aligning brand ambition with financial performance, able to create commercial value by making decisions & taking actions to grow both NS & profit
• Skilled in driving brand excellence through aligning brand purpose, positioning and execution
• Skilled in shaping compelling creative ideas that cut through & resonate with consumers
• Skilled at defining clear communications brief for their brand, then identifying, prioritising and activating the most effective media & touchpoint opportunities to deliver against goals
• Stakeholder Management Leads effectively in a complex, matrixed environment, building trusted relationships across local, European and Global teams. Influences and aligns diverse stakeholders to deliver positive outcomes.
• Accountability Owns functional outcomes end‑to‑end, including delivery, risk and value. Adapts quickly to internal and external change to ensure consistent, high‑quality execution
• Simplifying Complexity Cuts through complexity with clear prioritisation, providing simple, focused direction that enables pace and effective decision‑making at scale.
• Leadership Plays a visible leadership role across the function, influencing beyond own team. Leads with confidence, passion and courage, particularly in ambiguous and complex situations.

Benefits

• We have a range of flexible benefits and excellent rewards, click here to find out more https//careers.danone.com/uki/en/Why-Danone/our-learning---rewards.html