Brand Manager - Action Figures and IPS EMEA

Responsibilities

• Execute marketing plans by market in collaboration with media and PR teams (toy & franchise).
• Lead day-to-day execution of campaigns and activations across markets or assigned scope.
• Coordinate rollout of campaigns, ensuring alignment with brand and commercial priorities.
• Maintain high standards of execution across all channels and touchpoints.
• Identify and resolve execution issues in a timely manner.
• Support AOP and A&P planning processes through data analysis and market inputs.
• Assist in translating regional direction into market-level plans and execution requirements.
• Support product selection by market and channel, including coordination of exclusives.
• Maintain pricing and assortment discipline in line with global frameworks.
• Contribute to initiatives that support business performance across geographies.

Requirements

• Minimum 3 – 5+ years commercial, brand, trade, or sales strategy experience
• Experience supporting campaign execution and commercial initiatives.
• Strong execution and delivery capability.
• Analytical thinking and performance tracking discipline.
• Cross-functional collaboration.
• Proactive problem-solving.
• Attention to detail and organisation.

Benefits

• Cycle to work scheme
• Employee assistance program: Access to Help@Hand (Unum), Modern Health, Headspace, and Maven
• Contributory pension scheme
• Private health insurance
• Dental insurance & dental service app
• Life & disability insurance
• Employee discount program "Be well at Mattel"
• Mattel products discounts
• Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave