Brand Lead

Responsibilities

• The citable layer. Answer pages, comparison pages and a newsroom, written so AI engines and journalists quote Pairs as the source.
• Search and AI visibility. The technical foundations of our site, the content built on top of them, and regular reporting on where Pairs appears.
• Earned media. Trade press, newsletters and podcasts, pitched and landed by you.
• The company record. One description of Pairs, identical on every platform and directory, and kept that way.
• Reputation. Public sentiment handled calmly and by each platform's rules, and answered with better sources.

Requirements

• Have made a named brand show up in AI answers or search, and can show the before and after: pages you wrote that get cited, and the numbers behind them.
• Understand why AI engines and journalists trust one source over another, and have hands-on grounding in search fundamentals such as site structure and schema.
• Have pitched and landed coverage yourself. Work an agency placed for you does not count here.
• Write to a high standard in a restrained register, with published pages that answer directly and concede honestly.
• Know the startup and venture world: how a round works, the different investor types, and what founders and allocators look for.
• Use AI tools daily, with clear judgement about where they improve your work and where they would compromise its quality.

Benefits

• Fully remote and asynchronous, with a few hours of overlap with US Eastern time each day
• Direct access to the co-founders, and real ownership of the public record
• The best AI tools, paid for
• A brand presence that is yours to build and measure