Brand Lead

Responsibilities

• As Brand Lead, you will shape and deliver the strategy for your designated brands in the UK, turning market and customer insight into plans that grow market share and revenue.
• You will lead a cross-functional brand team, give the field force clear direction and make sure every campaign is compliant and well executed.
• Build the 3-year strategic plan and annual brand plan from market and customer insight, defining positioning, segmentation, targeting, messaging, budget and KPIs, and contributing to forecasting.
• Deliver the plan on budget, tracking performance and return on investment and reporting to senior leadership.
• Develop or localise campaigns across field, multichannel, advertising and PR channels, alongside non-promotional activity such as medical education, patient support materials and disease awareness.
• Brief and train the field force, including new sales colleagues, and adjust direction quickly when the market shifts.
• Stay close to customers through field visits, congresses and market research.
• Make sure every material and briefing meets the ABPI Code of Practice, GDPR, local regulations and Novo Nordisk SOPs – including not promoting products on the Northern Ireland MHRA Authorised Route (NIMAR) list in Northern Ireland.

Requirements

• A degree or equivalent in Life Science, Marketing or Business, plus ABPI certification.
• Proven success in pharmaceutical product management or marketing of prescription-only medicines.
• Current experience of UK primary and/or secondary care markets.
• Hands-on experience of campaign planning, development and execution, roadmap planning and market research techniques.
• Financial management skills, including budgets, business cases and return on investment analysis.
• Strong influencing and matrix leadership skills, with the confidence to engage senior stakeholders, including the UK Leadership Team and regional and global leaders.
• Excellent written and verbal communication, and strong project management and prioritisation skills.
• Intermediate to advanced skills in Microsoft Office and systems such as SAP, eProcure, ETMS and Veeva PromoMats.
• Fluent written and spoken English, and a valid passport and UK driving licence for regular travel within the UK, Europe and internationally.

Preferred

• Useful, but not essential: Knowledge of the relevant therapy area and competitors, and an appreciation of NHS structures and strategic direction.
• Experience as, or readiness to train as, a commercial signatory and AQP final form checker.