Brand Lead

Livingston, West Lothian, UK (Unknown)

Salary Not AvailableMid LevelPermanent

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own brand direction and development for a fashion label, bridging product, marketing and supplier workstreams to shape ranges, visuals and identity.

  • Brand direction and product development ownership across ranges, SKUs, and garment development.
  • Cross functional liaison between Tech and Marketing to align on KPI reporting and supplier relationships.
  • Trend interpretation, market research, and competitive analysis informing style and colour decisions.

Job Description

Responsibilities

  • Critical path management
  • Trend and market research
  • Competitor analysis
  • Presenting to shareholders
  • Managing brand ranges and SKUs
  • Suggesting new styles and colours
  • Product Development
  • Leading Photoshoots on own and with agencies
  • Developing and communicating brand identity through brand guidelines
  • Managing your brand budgets

Requirements

  • Experience of leading a brand
  • be confident in leading brand direction, interpreting trends, range planning, garment development and brand guidelines
  • Highly organised, detail-oriented, and accurate in their work
  • Proactive attitude and a strong willingness to learn

Benefits

  • Casual dress
  • Company events
  • Cycle to work scheme
  • Free parking
  • On-site parking
Norty Ltd logo

Norty Ltd

Our mission at Norty is simple, we're here to create clothing that people love to sell, make and wear. Our portfolio includes 11 leading brands such as AWDis, ProRTX, Henbury, Finden + Hales, and Anthem, all of which are carefully crafted for customisation.

67 employees (17 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Traffic Source Mix
Search
37.2%
Direct
52%
Referral
6%
Social
3.8%
Paid
0.9%

Headcount Trend

Current headcount: ~67

Marketing Team

Marketing Team Size
15 (22% of company)
Marketing Roles Posted (Last 30 Days)
2