Own brand insight to shape BBC strategy with cross-functional partners and embed audience understanding at its core.

• Lead insight that informs and shapes BBC brand strategy, partnering closely with the Masterbrand and CSI planning teams to embed audience and societal understanding at its heart.
• Own and continuously evolve the BBC brand insight narrative, using tracking tools to generate clear, actionable insight into how the BBC remains trusted, relevant and distinctive, and embedding this insight across the organisation
• Deliver a flagship annual perspective on UK cultural shifts, identifying what matters most to audiences and translating this into clear opportunities and risks for the BBC.
• Lead research into critical topics shaping audience needs now and in the future (e.g. mental health, sustainability, AI). This requires working cross-functionally to embed insight across marketing, strategy, policy and partnerships teams.
• Be part of the team behind the Audience Briefing. The Audience Briefing is a weekly report that goes out to all BBC staff, delivering the key takeaways on audience performance and competitor activity.