Responsibilities

• You\'ll help define and sharpen Frontify\'s point of view on brand orchestration, AI, governance, creative quality, and the future of brand management.
• You\'ll translate strategic priorities into clear, ownable messaging that works across multiple channels and audiences.
• You\'ll develop campaign narratives, social content, webinar storylines, launch messaging, event themes, editorial angles, and brand storytelling concepts.
• You\'ll write the content that brings those ideas to life across key brand and marketing channels.
• You\'ll build messaging systems, content pillars, social formats, and repeatable frameworks that help Frontify show up consistently over time.
• You\'ll partner closely with Product Marketing, Sales, Partnerships, and our Creative Studio to shape ideas before execution.
• You\'ll bring proactive thinking to the team through new perspectives, audience insights, competitive observations, and cultural relevance.
• You\'ll help Frontify develop a more distinctive, confident brand voice and avoid generic B2B SaaS language.
• You\'ll use AI thoughtfully as part of the creative and content workflow while maintaining strong human judgment, taste, and strategic control.

Requirements

• You can work in a hybrid format where you\'re able to work on-site in our London office twice a week, and then choose where works best for you for the rest of the week.
• You have 6+ years of experience in B2B brand copywriting, creative strategy, messaging, content strategy, integrated marketing, or a related discipline.
• You\'ve developed brand messaging, campaign platforms, social concepts, webinar content, or thought leadership programs for complex audiences.
• You understand marketers, brand leaders, and creative teams, along with the pressures they face in modern marketing organizations.
• You can turn complex product, technology, and business concepts into simple, distinctive, audience-relevant language.
• You\'re confident developing a point of view, not just responding to a brief.
• You combine strategic thinking with hands-on execution and can move from creative idea to finished copy across multiple formats.
• You bring strong social writing skills and know how to create content that resonates across modern B2B channels.
• You have experience building messaging frameworks, content pillars, or repeatable creative systems.
• You\'re curious about AI and understand that strong brand foundations, governance, and human judgment are essential to making it useful.

Preferred

• Experience in B2B SaaS, brand management, creative operations, or marketing technology is a plus

Benefits

• Private health benefits and health cash plan
• Pension scheme: 5% matched
• A minimum of 25 days of annual leave per year
• Paid educational and wellbeing days off
• Wellbeing, learning and development, and commuter allowance
• Home office setup budget
• Weekly free office lunch
• Localized benefits
• Workation: Work from inspiring locations around the world (45 days annually)
• Invite to our summer company meet-up