Responsibilities

• Draft, edit, and optimise digital copy: Create and optimise high-converting B2B and B2C web copy for key digital marketing projects, including landing pages, product/service pages, local pages, and website platform migrations
• Implement content strategy: Translate SEO, CRO, and UX insights into actionable, persuasive, and user-centric copy that improves organic search visibility and drives conversions
• Maintain editorial standards: Uphold clear editorial guidelines and best practices, ensuring all published material is accurate, professional, compliant, and aligned to brand voice
• Audit and improve content: Conduct content audits to identify gaps and optimisation opportunities, producing clear recommendations to enhance overall content quality and performance
• Collaborate cross-functionally: Partner with Search Performance, Digital Product, UX, and CRO teams to action insights and enhance content performance
• Manage documentation and communication: Maintain clear documentation, track progress, and communicate updates to internal teams and external stakeholders
• Engage with local markets: Gather information from key markets, ensuring content projects are accurately scoped and delivered

Requirements

• 3+ years of hands-on experience writing, editing, and publishing high-quality digital content that delivers measurable results (reach, engagement, leads, and SEO performance)
• Copywriting and editing experience within a commercial or marketing environment, ideally in a service-led industry
• Strong understanding of SEO best practices, with the ability to integrate keyword strategy naturally into copy
• Strong editorial judgment and creative flair for developing engaging, technically accurate, and persuasive short-form and long-form copy
• Excellent written and verbal communication skills, with the ability to simplify complex topics for diverse audiences and stakeholders
• Experience in working within a global organisation
• Degree-level qualification in Marketing, Digital, or similar, or an equivalent Marketing-based qualification

Preferred

• Experience writing and editing within a publishing or editorial environment
• Familiarity with web content management systems (CMS) and the end-to-end process of publishing and maintaining digital content
• Experience in content promotion and inbound marketing is an advantage
• Design experience using Canva/Adobe
• Proficiency in keyword research and competitor analysis
• Experience in Google Analytics to report on performance and campaign effectiveness
• Fluency in another language would be desirable

Benefits

• Competitive salary
• Hybrid working
• Rentokil Initial Reward Scheme
• 23 days holiday, plus 8 bank holidays
• Employee Assistance Programme
• Death in service benefit
• Healthcare
• Free parking