Responsibilities

• New product angle research
• Customer review and voice-of-customer analysis
• Landing page copy and structure
• Headline and hook development
• Paid social angle concepts
• Funnel and page iteration
• Research-backed product and marketing insights
• Working with our designer and growth team to turn ideas into live tests

Requirements

• Has 5+ years of DTC/ecommerce copywriting, funnel, or growth experience
• Has written landing pages, advertorials, prelanders, product pages, or funnel copy for paid traffic
• Knows how to turn customer research into angles, hooks, headlines, and page structures
• Understands direct response, conversion copywriting, and performance marketing
• Can think beyond “nice copy” and write for relevance, clicks, scroll depth, and conversion
• Has enough design intuition to structure landing pages clearly, even if they are not a designer
• Is comfortable using AI to speed up research, ideation, and landing page development without producing generic AI copy
• Can work with landing page builders, heatmaps, analytics, and rapid iteration
• Has strong English and can write with emotional precision
• Wants a full-time dedicated role, not freelance client work on the side