Brand & Content Manager

Responsibilities

• Produce draft-to-publish content across our brands, including blogs, case studies, gated content, white papers, emails and social posts.
• Act as an expert writer and editor, translating customer interviews and internal knowledge into authoritative, credible copy.
• Support flagship content initiatives for Arbor and help establish equivalent campaigns across other suite brands.
• Repurpose long-form assets into engaging, short-form formats across multiple marketing channels.
• Partner with Demand Gen on gating strategy, launch sequencing and nurture campaigns to hit termly content lead and pipeline targets.
• Collaborate with Product Marketing to map product messaging directly to key buyer personas.
• Create on-brand visual assets using Canva and AI tools.
• Own day-to-day web publishing across the Arbor suite websites, managing blog posts, landing page updates, and cross-business content requests.
• Run organic LinkedIn posting and engagement for our brands, while supporting key internal voices across the business.
• Execute group SEO and AI Engine Optimisation (AEO) workflows, tracking organic visibility and AI-referral growth.

Requirements

• B2B Writing & Editing: A strong writer who produces clear, engaging long- and short-form content with high editorial standards (SaaS or EdTech experience preferred).
• Channel Operations: Hands-on experience operating a CMS, managing organic LinkedIn and applying core SEO/AEO principles.
• Pipeline-Driven Producer: Proven track record of creating content tied directly to lead generation, gating strategies and nurture journeys.
• AI-Native Mindset: Active user of AI-assisted tools (e.g., Claude, Gemini) to work faster, scale output and build reusable team workflows.
• Data-Literate: Comfortable reading sales funnels, content performance metrics and building reports in HubSpot.
• Brand Sensitivity: A keen eye for visual detail and strict alignment with brand guidelines with experience briefing design teams effectively.
• Organised & Agile: Able to balance multiple concurrent campaigns, channel operations and ad-hoc business requests.
• B2B Context: Understanding of complex buying cycles, multi-persona landscapes and how brand equity drives trust.
• Tech Stack Experience: Canva, Claude, Gemini, GA4 and HubSpot.

Benefits

• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Life Assurance paid out at 3x annual salary
• Comprehensive wellness benefit provided by AIG Smart Health, which provides a 24/7 virtual GP service, Mental health support, Counselling, and personalised Health Checks
• Private Dental Insurance with Bupa
• Salary sacrifice Pension provided by Scottish Widows
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Access to services such as Calm and Bippit (financial wellbeing coaching)
• All of our roles champion flexible working and we are happy to discuss what this means to you