Brand & Content Lead

Responsibilities

• Are you passionate about building brands, creating compelling content and bringing creative ideas to life?
• At Sally Europe, we're looking for an experienced Lead of Brand & Content to help shape how our brands connect with customers across Europe.
• This is an exciting opportunity to combine creative vision with commercial thinking, leading a talented team and delivering impactful campaigns across multiple brands, markets and channels.
• We're looking for someone who can see the bigger picture but also enjoys getting involved in the detail. Someone who brings fresh ideas, challenges the way things are done and knows how to turn great creative thinking into results.
• What you'll be doing
• Working closely with our Senior Marketing Director, you'll take ownership of brand and content development, leading our creative approach and ensuring everything we deliver reflects our brands and resonates with our customers.
• Your Responsibilities Will Include
• Shaping our brands: Leading brand positioning, creative direction and content development across our European markets, ensuring consistency while recognising the needs of different audiences.
• Bringing campaigns to life: Developing engaging, commercially effective creative concepts and content across digital, social media, CRM, ecommerce, PR and in-store channels.
• Leading and developing people: Managing and inspiring our Brand, Content and Creative Studio teams, creating an environment where ideas, collaboration and development thrive.

Requirements

• Significant experience in brand, content or creative leadership, either in-house or agency-side.
• Experience leading and developing creative teams and managing external agency partners.
• A strong track record of delivering integrated marketing campaigns across multiple channels.
• Excellent creative judgement, with a good eye for design, content, messaging and brand consistency.
• Experience managing creative production, resources and competing priorities in a fast-moving environment.
• Strong commercial awareness and the ability to balance creative ambition with business objectives.
• Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across teams.
• A proactive, organised and solutions-focused approach, with excellent attention to detail.
• Experience working across European markets, retail, ecommerce, beauty or other consumer-facing industries would be an advantage, but we're equally interested in the skills and experience you could bring from other sectors.